Should You Switch to Next.js For Your Startup?
Should your startup migrate to Next.js?
Well, Next.js isn't magic. It's a tool. And like any tool, it depends on your needs.
This guide isn't going to sell you a silver bullet. It's going to give you the unfiltered truth about whether Next.js makes sense for your startup right now.
Stick around, and let's break this down.
What Exactly Is Next.js?
At its core, Next.js is a React framework. It simply provides a set of features to make building web applications faster and more efficient:
- Built-in routing (no more manual react-router configuration)
- Server-side rendering out of the box
- Automatic code splitting
- Performance optimization (more on this later)
Migration Considerations For Your Startup
Development Speed and Time to Market
When your startup is burning $50k monthly in runway, every week spent configuring build tools is a week not spent acquiring users. Next.js could address this core problem.
Here are possible scenarios where that could be true:
1. Project Setup: Hours vs Days
For example, let's take a look at how it could save you time during project setup:
Traditional React Setup:
1. Install React
2. Configure Webpack
3. Set up Babel
4. Add routing library
5. Configure code splitting
6. Set up SSR
7. Configure image optimization
8. Add TypeScript support
9. Configure environment variables
Next.js Setup:
1. Run `npx create-next-app@latest`
2. Practical Time-Savers
- Image optimization: No more manually creating different sizes and formats
- API routes: Backend endpoints without separate server setup
- Environment variables: Built-in support for different environments
- Authentication: Ready-made solutions that work right out of the box
3. Development Features That Matter
Fast Refresh: Changes reflect instantly
// Before: Full page reload
function Header() {
return <h1>Welcome</h1>
}
// After: Component-level updates
function Header() {
return <h1>Welcome Back</h1> // Updates instantly
}
Built-in API Routes
For example (no Express.js setup needed):
// pages/api/users.js
export default async function handler(req, res) {
const users = await db.users.findMany()
res.status(200).json(users)
}
Development Experience from Next.js
Next.js can shine in areas that directly impact your development cycle:
Critical Time-Saving Features:
- Automatic code splitting: Pages load faster without manual configuration
- Built-in image optimization: No more manual image processing workflows
- TypeScript support: Get type safety without complex setup
- Integrated API routes: Build simple backend features without a separate server
This could potentially eliminate entire development cycles—You won't spend sprints configuring build tools or optimizing assets. Instead, you'll focus on building features that matter to your users.
Aside from development convenience, it could also mean reaching market faster with fewer resources, and spending your engineering time on problems unique to your business.
Next.js Deployment Options and Costs
1. Vercel: The Default Choice with Hidden Costs
Vercel's pricing seems simple...until it's not.
Pro Tier ($20/month per member)
- 100GB bandwidth
- Auto-scaling included
- Team features
Seems reasonable, until...
Real-world MONTHLY costs for a growing SaaS:
- Bandwidth: $0.15/GB after 1TB
- Serverless Function Execution: $2/million after 10 million
- Images (next/image): $5/thousand after 5,000
- Build Time: 45 minutes before build step is stopped
- Concurrent builds: 1, $50 for each additional slot
Watch out for:
- Images and large assets eating bandwidth
- Serverless functions running hot
- Edge function execution costs
2. Alternative Platforms
Cloudflare Pages ($20/month, unlimited seats)
- Has a free tier like Vercel
- Unlimited bandwidth
- Build Time: 5,000 builds
- Concurrent builds: 5 slots
- Workers included
- Catch: More complex setup than Vercel, less Next.js optimization
AWS Amplify
- Pay for what you use
- Direct AWS service integration
- Lower bandwidth costs
- Complex pricing structure
Typical costs:
- Hosting: $0.15/GB served
- Build: $0.01/minute
- Lambda: $0.20/million requests
DigitalOcean App Platform
- Predictable pricing
- Basic plan: $12/month
- Includes SSL, CDN
- No surprise bandwidth charges
- Limitation: Less automated scaling
Netlify
- Similar to Vercel's model
- Better build minutes pricing
- Higher bandwidth costs
- Like Vercel, has excellent DX, but expensive at scale
How To Make the Right Choice
Pick based on your actual needs:
- Small static site? Cloudflare Pages
- Heavy AWS integration? Amplify
- Predictable traffic? DigitalOcean
- Need best DX? Vercel/Netlify
Don't choose based on what other startups use. Choose based on your traffic patterns, team size, and budget constraints.
Next.js Experimental Features: The Double-Edged Sword
The Real Cost of Being Bleeding Edge
Next.js moves fast. Too fast, sometimes. That "experimental" tag isn't just a warning—it's a business risk.
When to Actually Use Experimental Features
Use experimental features when:
- They solve a critical business need
- You have resources to handle breaking changes
- Your team can maintain custom fallbacks
Skip them when:
- You're in a critical growth phase
- Your team is already stretched thin
- The stable alternative works well enough
Your startup won't win because you're using every new feature—you win by shipping reliable products consistently.
When to Migrate to Next.js: Decision Framework
When does it actually make sense to switch to Next.js?
Migration Readiness Checklist
I say, skip the FOMO. Here's what actually matters:
Technical Prerequisites
- Current stack hitting actual limitations
- Team has React experience
- Clear performance metrics to improve
- Identified bottlenecks in current setup
Business Prerequisites
- Engineering time available for migration
- Clear ROI on performance improvements
- Budget for potential cloud costs
- Timeline flexibility for unexpected issues
Don't migrate If:
- Your current stack is serving customers well
- You're in the middle of a growth sprint
- You're about to close a funding round
- Your team is already stretched thin
Next.js Migration Strategies
Next.js Pre-Migration Checklist
- Audit your package.json for CRA-specific dependencies
- List all your environment variables and API endpoints
- Check your routing implementation - especially dynamic routes and protected routes
- Document any CRA-specific features you're using (service workers, etc.)
High-Impact Changes First
1. Router Migration
// Old (React Router)
<Route path="/products/:id" element={<ProductPage />} />
// New (Next.js)
// app/products/[id]/page.tsx
export default function ProductPage({ params }: { params: { id: string } }) {
// Your component code
}
2. Data Fetching Points
- Replace client-side fetch calls in useEffect with Server Components where possible
- Keep real-time data fetching client-side
// Before
useEffect(() => {
fetch('/api/data').then(...)
}, [])
// After
async function ProductPage() {
const data = await fetch('api/data', { cache: 'force-cache' })
return <ProductDisplay data={data} />
}
3. State Management
- Keep your existing state management (Redux/Zustand/Tanstack)
- Move auth state to Next.js middleware
- Centralize API calls in route handlers
Gotchas to Watch For
- CSS Modules need
.module.css
extension - Don't mix Server and Client Components in the same file
- Browser APIs (window, document) need proper client-side guards
Gradual Migration Path
- Set up Next.js alongside your existing app
- Move static pages first
- Migrate shared components
- Convert data fetching patterns
- Switch routing last
Quick Wins
- Images through
next/image
- immediate performance boost - API routes through Route Handlers
- Convert non-interactive pages to Server Components
- Move heavy processing to Edge Functions
Post-Migration Optimization
- Enable static exports where possible
- Implement proper caching strategies
- Set up ISR for semi-static data
- Configure proper
loading.tsx
anderror.tsx
boundaries
Don't waste time on:
- Rewriting working Redux/state management code
- Converting all components to Server Components
- Perfect TypeScript coverage immediately
- Migrating all CSS to CSS Modules
Case Studies of Migrating To Next.js
- Rebuilding A Large E-Commerce Website With Next.js
- Developing at the speed of sound: How Sonos amplified their DevEx
- How Chick-fil-A's internal software is transforming their supply chain
Frequently Asked Questions About Switching To Next.js
Is Next.js suitable for fast-growing startups?
Yes. Next.js is built to handle scalable applications and offers features like incremental static regeneration (ISR), optimized caching, and serverless functions, which allow it to grow alongside your app's needs.
Is Next.js too complex for a small startup?
Not inherently. The complexity scales with your needs. Start with basic features, add advanced ones only when needed. Initial setup is actually simpler than vanilla React.
How much does it cost to run Next.js in production?
Base costs start at $0 (Vercel hobby) to $20/month (Vercel Pro). Real costs depend on traffic: expect $100-500/month for most early-stage startups. Main cost factors: bandwidth, build minutes, and serverless functions.
Can I deploy Next.js without using Vercel?
Yes. Next.js runs on AWS, DigitalOcean, Cloudflare, or any platform supporting Node.js. Vercel offers the smoothest experience but isn't mandatory.
Will Next.js slow down my development speed?
Initially, yes—expect 2-4 weeks for team adaptation. Long-term, your team could report faster development cycles due to built-in features and better developer experience.
Can Next.js help reduce infrastructure costs?
Potentially. Features like static generation reduce server load, so you can serve pages from a CDN rather than querying a database on each request. But dynamic features and serverless functions can increase hosting costs, especially on platforms like Vercel.
How does Next.js compare with frameworks like Nuxt.js or SvelteKit?
Next.js leads in developer experience and ecosystem maturity, but Nuxt.js offers similar functionality in the Vue ecosystem, and SvelteKit is lighter and faster for small applications. If you’re committed to the React ecosystem, Next.js makes sense as the ideal choice.
Is Next.js overkill for a simple landing page?
For a single static page, probably. But if you plan to add features like authentication, dynamic content, or a blog, Next.js's initial setup cost pays off quickly. You can even choose from the many available Next.js landing page templates to accelarate your development even more.
How stable is Next.js for production use?
Core features are production-ready. App Router and Server Components are stable as of 2024. Just avoid experimental features in production unless absolutely necessary.
Conclusion: Should Your Startup Switch to Next.js?
Deciding on Next.js comes down to your specific situation. If your startup needs speed, scalability, and a highly optimized user experience, Next.js can offer real advantages.
Its tools can cut down development time, simplify deployment, and reduce infrastructure costs if managed correctly. But remember, the best tech choice is the one that supports your current and future business needs.
Evaluate your team's familiarity with React, your project's performance requirements, and the flexibility of your deployment budget. Avoid experimental features unless you're prepared to handle the potential challenges they bring.
Next.js is an incredibly powerful framework, but to get the most out of it, you need to have a clear and thoughtful plan in place. This means taking the time to define your goals, understand your customers, and outline how you want your application to perform.